Thursday, March 5, 2015

The Evolution of Media: How Traditional Changed to Online

We all know that throughout the years, marketing has changed.  We now know that online marketing has surpassed traditional marketing.  How do you think the steps of the evolution of marketing came to be from old times to present?


In the beginning, people would market their product and announce it in front of a lot of people or through poster around the area.  Those people would then spread that information around by “word-of-mouth marketing” (description from http://www.businessdictionary.com/definition/word-of-mouth-marketing.html).  What happed next you might ask?  Well what happed was the invention of television and radio.  These tool allowed people to market their product and services at a wider range.  These were all part of the traditional ways of marketing (information from http://www.hausmanmarketingletter.com/social-media-versus-traditional-media/).  When the internet was invented, it wasn’t long till online advertisements started, I mean how man times have you found advertisements every time you go online?  Social media managed to show marketing to people on the go thanks to smart phones and data.  This was the beginning of online marketing, and the start of the strongest point of the evolution of media.

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