The Evolution of Media: How Traditional Changed to Online

We all know that throughout the years, marketing has changed.  We now know that online marketing has surpassed traditional marketing.  How do you think the steps of the evolution of marketing came to be from old times to present?

In the beginning, people would market their product and announce it in front of a lot of people or through poster around the area.  Those people would then spread that information around by “word-of-mouth marketing” (description from http://www.businessdictionary.com/definition/word-of-mouth-marketing.html).  What happed next you might ask?  Well what happed was the invention of television and radio.  These tool allowed people to market their product and services at a wider range.  These were all part of the traditional ways of marketing (information from http://www.hausmanmarketingletter.com/social-media-versus-traditional-media/).  When the internet was invented, it wasn’t long till online advertisements started, I mean how man times have you found advertisements every time you go online?  Social media managed to show marketing to people on the go thanks to smart phones and data.  This was the beginning of online marketing, and the start of the strongest point of the evolution of media.

The Evolution of Media: Traditional Ways are Still Used

When marketing started to change throughout the years from traditional to online media, many people assumed we would no longer require the old ways of media, like billboard advertisements.  That was not true at all, don’t you think?

It is true that online media is now better than traditional media, but the old way is still fairly popularly in today’s society, I mean you people still find lots of good advertisements on television and on posters, right?  People still find some of the most successful advertisements on billboards and such, like a Nike “Just Do It” and other posters (ex https://d13yacurqjgara.cloudfront.net/users/172256/screenshots/633730/entry03.jpg).  Super bowl advertisements (ex.  on television help make millions of dollars (information from http://www.marketing-schools.org/types-of-marketing/traditional-marketing.html).  This shows that traditional ways are still successful.  How many times have you driven past a billboard and you were interested in the advertisement?  That is the power of marketing the traditional way and it is a way that will never die out.   

The Evolution of Media: Young Generation Love Online Media

Marketing changing from traditional to online is normal nowadays.  People usually go for online media before traditional.  The demographic that enjoys online marketing the most is the new generation of young people.

Young people of this generation grew up to using the internet to see advertisements.  Young readers, don’t you think I am right?  Don’t you tend to find more advertisements form online sources than traditional (ex, newspapers)?  Most of you don’t remember the last time you looked through a newspaper to find a good deal before checking social media (ex. Facebook page like this https://www.facebook.com/CanadianPromotions).  Because they were raised in the environment, the new generation are great at using social media, so much they can comment on many advertisements online, for example YouTube video comments (like this one, http://cdn1.tnwcdn.com/files/2010/12/Screen-shot-2010-12-22-at-3.14.12-PM.png).  New generation, what can you say most interests you about online advertisements that you put them before traditional advertisements?   

The Evolution of Media: Old Generation and Online Media

Marketing has changed in many ways over the years form watching television advertisements to finding deals online.  Old generations who are still around are slowly shifting from traditional to online.

The older generation used to only rely on the traditional marketing methods in the past because they thought that the internet was too much of a hassle and only for young people (facts from http://ca.complex.com/pop-culture/2013/10/why-do-old-people-hate-the-internet), for example how many times have your elders asked you how to use their new technology devices in an anger tone?  These old generations used to gain information slowly traditional way (ex. broadcast, print, radio) but that was going slowly and little output in the growing age (information form http://www.hausmanmarketingletter.com/social-media-versus-traditional-media/).  They realized that they could find more research on advertisements quicker online.

Don’t you think you can find advertisement quicker and better on the internet than spending a lot of time on the television or print looking for those same advertisements?  I think so too.

The Evolution of Media: Online Advertisements are Easy to Find

Throughout the years, marketing and advertising has changed in a drastic way over the years.  In what ways you might ask?  Traditional ways of advertising goods and services (ex. Newspaper ads, television advertisements, etc.) have become more obsolete due to online mediums (ex. Internet advertisements) taking the interest of new generations.

With online advertisements, you can find them all over the internet.  An example is random advertisements that appear on YouTube videos before they start and advertisements you can just normally watch on YouTube (ex. https://www.youtube.com/watch?v=bl2U1p3fVRk).  An advertisement like the Honda one is so easy to find online, don’t you agree? That is because you can find thousands of online ads (like this one: http://www.wordstream.com/images/google-display-ad-example.png) easier than to search through a lot of newspapers to find the right ad, not to mention the price of buying all of those papers.  Really when was the last time you looked through a newspaper for an advertisement before looking on the internet?

For now, I believe traditional medium is weaker than online medium.  This is because the online ads are better at availability.