Throughout
the years, marketing and advertising has changed in a drastic way over the
years. In what ways you might ask? Traditional ways of advertising goods and
services (ex. Newspaper ads, television advertisements, etc.) have become more
obsolete due to online mediums (ex. Internet advertisements) taking the
interest of new generations.
With
online advertisements, you can find them all over the internet. An example is random advertisements that
appear on YouTube videos before they start and advertisements you can just
normally watch on YouTube (ex. https://www.youtube.com/watch?v=bl2U1p3fVRk). An advertisement like the Honda one is so
easy to find online, don’t you agree? That is because you can find thousands of
online ads (like this one: http://www.wordstream.com/images/google-display-ad-example.png)
easier than to search through a lot of newspapers to find the right ad, not to
mention the price of buying all of those papers. Really when was the last time you looked
through a newspaper for an advertisement before looking on the internet?
For now, I believe traditional medium is weaker than
online medium. This is because the
online ads are better at availability.
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